Magnatune is an independent record label and online music distribution channel. Why am I writing about it here? Because as the title suggests, it's frickin' awesome.
I've been listening to my music collection in digital form for many years now. I first ripped my entire CD collection in 2000, and have since ripped it twice more in progressively better quality. My final rip two years ago was done as lossless FLACs (see my AutoFLAC utility for more information), so I'll never have to rip them again. I've also long had a computer connected to my home theater system, primarily so I could listen to my music collection through may main stereo system. A completely digital music collection, combined with an intelligent media player like Amarok, offers countless advantages and flexibility over manually playing individual CDs.
Despite my love of digital music, until recently I've never purchased a single song or album digitally. Instead, I've continued to purchase, and subsequently rip, compact discs. Why? Because most online music services suck balls. Why?
I could go on, but that purpose of this post is not to rant about online other music services. The reason I'm posting this is because I want to call attention to a really great online music service: Magnatune. Their motto is "We are not evil," and unlike Google, which shares a similar motto but is so busy compiling every last detail of your life into one massive database to remember that, Magnatune actually means it. From there front page:
We work directly with independent musicians world-wide to give you downloads of MP3s and perfect-quality WAV files. We never work with major labels, and our musicians always get 50%. You can listen to every album in its entirety before buying or becoming a member.
They expand much more on this. The reasons behind Magnatune's creation are also quite interesting, and that 50/50 split directly with artists is a big deal. Be sure to check out their full info page for all the details.
Ok, so Magnatune says they're not evil, has a lot of propaganda on their site discussing that fact, and seems to be quite fair to the artists involved, but how does that affect me as a customer? Well, it basically translates into a wonderful customers-first policy that is extremely rare today. To be completely honest, and this is something you'll very, very rarely hear me say, I was 100% satisfied by the entire browsing and ordering process. Let me walk you through it:
Now, with all that said, I'd be remiss if I didn't also mention the one negative aspect of the site. I mentioned at the very beginning that Magnatune is an independent record label. While this is a good thing, it does have one significant drawback: Magnatune as a much more limited selection than any of the major record labels. Basically, if you're used to buying music from a particular artist at Target or Best Buy, you will not find that artist's music on Magnatune. If you're only looking for big-name bands, you probably won't find much here. That's an unfortunate reality of the current industry environment. If, however, you're looking for some good music from lesser-known artists (I strongly recommend Rob Costlow if you like solo piano, and the rock group Atomic Opera is also worth checking out), you're not likely to find a better experience anywhere else.
I'm definitely not one to gush about, well, pretty much anything, but in this case I was so impressed, and so pleased, with my experience that I wanted to share it here. By all accounts, Magnatune is a good company doing good business and providing a great service to music fans and musicians alike. Check them out.